The article gives an idea about the perception of popular western world expressions be yourself, give your all and stay hungry in Bulgarian language and culture. Some differences between western individual approach and collective approach of Bulgarian culture are pointed at.
Key words: Bulgarian language and culture, yourself, your all, stay hungry.
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Journal "Balgarska rech"
Faculty of Slavic Philology
Sofia University "St. Kliment Ohridski"
15 Tsar Osvoboditel Blvd., Room 139A
Sofia 1504, Bulgaria
tel. + 359 2 930 8393
editors@bgrech.eu
www.bgrech.eu
