The research paper presents and discusses various opinions of survey respondents regarding 6 benefits from following the Bulgarian standard language grammar norms. The empiric data has been derived from a nationally representative survey that investigates Bulgarians’ opinions on and attitudes towards complying with the grammar rules of the Bulgarian standard language. Following P. Garvin’s theory (Garvin 1993) in interpreting my respondents’ replies, I present a hierarchy of the language attitudes towards the standard Bulgarian language, which is based on native’s views on the hierarchy of the benefits that one could gain from following the Bulgarian standard language grammar rules.
Key words: nationally representative survey, language attitudes, standard language norms, benefits.

