Abstract. This article examines the phonetic features of youth speech in the context of digital communication, with a focus on video content published on online platforms such as TikTok and Instagram. The analysis targets authentic speech practices of young people aged between 15 and 22, presented in two main communication formats – interview and monologue. Using methods such as observation, transcription, and analysis, the study examines phenomena such as rising and falling intonation, speech tempo and rhythm, the presence and types of pauses, occurrences of elision, as well as the frequency of use of foreign words, slang, and verbalized digital elements. The research offers an interpretive framework for understanding these processes as manifestations of language adaptation to new communication conditions and as a potential source of change in the norms of spoken language.
Keywords: intonation, speech melody, pause, speech tempo, communication model, elision
This article was printed under project KP-06-N80/11 of 15.12. 2023, funded by the Scientific Research Fund of the Ministry of Education and Science, second stage. Project topic: “The Bulgarian language in state institutions and in the public space: crises of communication and communication during crises”; scientific supervisor: Assoc. Prof. Dr. Vladislav Milanov. Project implementer: Sofia University “St. Kliment Ohridski”. The author of the article expresses special gratitude to the Scientific Research Fund for the support provided.
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