Abstract: Authorship is a fundamental dimension for the credibility of media discourse. Responsibility to language is the phenomenon of authorship. The translation of language in the phenomenon-ontology-power-concept orbit determines our cognitive memory. The power of language both imposes and subjugates the author's proper name. Credibility is the self-nominative mode. Fake news is a subjectively unbalanced modus operandi that renders the linguistic construction meaningless in general and thus imitates communicativeness.
Keywords: authorship, proper name, cognitive architecture, fake news, mode, deixis, creative name, pseudonym.
REFERENCES
ALEKSIEVA, EL. 2018: Sveti Valk. Sofia: Fakel Ekspres.
